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How to Win at the Game of Twitter or: Making Your Numbers Bigger and How That Shouldn't Be What We're Focused On

Today, I want to talk about humans’ fascination with making their numbers bigger. As a gamer, I think I run with a crowd who are more obsessed with this notion than the general population but the psychological root of the issue is the same for everyone: we like getting more. We want to be bigger and better. We see and seek out competition in the most inane places and that single-minded focus quite often is detrimental to achieving a much more worthwhile and valuable goal.

For today’s blog post, I’m specifically talking about Twitter and how so many accounts lose sight of creating quality content for their Followers because all they are about is getting more.

An entreaty to those who work in social media

Hey, people who work in social media? I have a bone to pick with you.

We all know that Twitter and Facebook are Important Marketing Tools. Like it or not, social media and interactive marketing (and advertising) is effective and on the rise. For this, I’m grateful: my job security is all but a foregone conclusion. Hell, when the Israeli Defense Force has its own verified Twitter account you kind of know that as a person who makes a living in community and social media you have a pretty flexible future work-wise.

The downsides of not archiving

After Friday's brief stint on Kotaku, I found out that all the blog posts I made during my tenure at my old company had been taken down. I did some digging over the weekend in an attempt to find them again, but seems the Wayback Machine archived last in 2011, when I had 27 posts (if memory serves me, I had over 60 when I left.)

The issue of credits

If you follow video games at all, you probably are aware that who goes where in credits can often become A Big Deal. And while having your name scroll by after a game completes is, indeed, an awesome ego boost, it’s more than that: it’s an official record of years of work.

In May, I moved over from 2K Games to Trion Worlds, leaving my position as Senior Manager of Interactive Marketing to become Director of Community. In doing so, I left behind two projects that I had been working on for years: Borderlands 2 and XCOM: Enemy Unknown. (I’d had my hands in a number of further off projects, but those were the two proverbial babies I had to let go before I saw them through to the end. If you’ve worked in games, you probably can understand how rough this can be.)

In response to gaming and geek culture’s desperate need to disparage women

Sexism exists. As a society we have come come a long way, but sexism still exists and we still have a lot of work to do to change people's attitudes towards women. I believe I am a strong woman. I believe in judging people based on what they do and how they conduct themselves in the world. As such, I am writing this response because I am completely and utterly sick of people who still feel the need to disparage women because they don’t fit a certain mold (note I say people here because both women and men do this and they equally sicken me.)

Today a man named Joe Peacock wrote an article that was featured on CNN titled “Booth babes need not apply” that went on to discuss women who he described as “6s” in the real world, but garbed in a geek tee shirt or cosplay outfit, became “9s”. He said these women were "a pox on our culture" and "just gross."

The Folly in Making a Definitive Community Manager Guide

I started in the games industry back in 2006 as a Community Manager. Looking back, it was pretty awesome because the role was virtually undefined and as a newcomer to the industry and the title, I had no idea what I was doing and subsequently made everything up as I went along. Six years later, I'm pretty confident that it all worked out.

As someone who lives and breathes communities (not just as for job but in a fairly obsessive way throughout my day) I read a lot about the topic and follow quite a few CMs on Twitter. Today, @SixOkay (Justin, for those who don't answer to handles more readily than real names) retweeted an article stating it had the definitive job guide for a Community Manager. Ever skeptical, I clicked, and now I have my response to what I read.

Before you begin, you might want to take a read at the article: http://socialfresh.com/a-definitive-community-manager-job-description/

On social media.

Recently, people have been talking a lot about social media and, frankly, the term has quite the bad reputation. As someone who makes a living off things that include social media, I often jump into these debates and someone on the internet asked me to write up my thoughts on the topic. I have many thoughts, so I'm keeping this one general: I could go off on emerging media, experiential and interactive marketing, or even experimental marketing - likewise, I could rant for hours about the value of community and how it's morphed and grown immensely in importance over the past few years. But today, I'm keeping it simple, and I'm talking about "social media" as a generality. Consider this my starting rant (although I hope I'm not too ranty, or worse, preachy). If you like it, let me know if you want to hear more (and what you want to hear more of).

Enjoy.

Greetings and hello!

Well, hello there! You might have noticed some changes around the blog – and I wanted to give you a bit of a rundown on the hows and whys and what’s of everything new.

When I started this blog in 2006, blogs were more of the “internet journaling” type deal – and I used mine as such. I’m quite happy I did, also, because I have a nice record of some otherwise mundane memories – but as time passed, I got a pretty public-facing job, moved across the country, and the landscape of the internet changed, this blog has morphed pretty substantially. Particularly when I moved, it served as a great place to tell stories to my friends and family one time and have them all talk about it. However, just because I choose to be a public figure doesn’t mean the people I know signed up for it, so this space, albeit a banal one, was more of a private affair.

just say no to airplane food.

so, you probably know i went on a quick "tour" of london. so now i can officially say yes, i've been to europe. which is actually really awesome, except i can only say i passed by windsor castle, was hartleypool, newcastle, a bit of the tube, and a lot of heathrow airport. i landed on monday morning about 7 am, spent the day at the office, flew out to newcastle 8 am tuesday, back that night, (and at a lovely meal that the cow, if you know it, it's great) and then flew home on my amazing london-->LA-->SFO 14 hour journey 11 am wednesday.

so if you call that seeing london, next time, i'll see it a bit more.

anyway, the point of my story is this: business class rocks, and everyone should try their damnedest to get free miles. i always thought miles were for free tickets, and i'm sure they are, but by god, man, maybe buying a coach ticket and upgrading to business is where it's at. especially on the SFO to NY or SFO to london trips i'll be taking. nevermind the czech republic. you get a printed menu, a fully extending BED of a seat, and a pretty amazing meal. and for my london trip when we got in i got access to a shower and a lounge where i could drink some actually decent coffee.

now, in comparison, coach class home on my 12 hour flight was not as godawful as you would think. i was on a window, and sure, the woman behind me thought it was heinously awful i put my seat back as far as it would go, complained to high heaven about how shitty i was for that, and kicked my seat every 20 minutes, but i snoozed, read, and played DS. and they served me this horrid chicken and rice thing, some crackers, and a pizza, and while that doesn't compare to warm nuts and salad and steak and a cheese plate, hey, at least they feed you, right?

well. no, actually. because at 4 am the next morning (the morning of thanksgiving, mind you, the morning i'm to cook a 17 pound turkey, stuffing, and gravy for all my friends) i'm on my knees wretching up all that so-called coach class airplane food. until about 9 am. and the horror of the food poisoning doesn't stop the entire day. yes, i went to the dinner, although i could barely walk until around 11:30, and probably shouldn't have gone (i'm a moron.) i didn't really cook, but sat around and had people do what i told them, which was pretty much the only way food was going to get put in the oven. well, my part at least.

in a roundabout way, i'm saying my thanksgiving was really fun, and the food turned out well, and yes i had to go home by 8 and was dead asleep by 9, but by friday i was fine. and in some ways, i suppose being sick on that holiday was nice, because i was in too much pain to miss mom until friday, and somehow it being friday, and not thursday, the day i thought i'd be spending with her, the first thanksgiving i'd have with her since i was 15... somehow being sick and not thinking about that was really good. being around all my friends playing rock band trying desperately to stay hydrated, that was good.

today i was sitting on the couch and mike was talking about the list of stuff he was asking for from his parents for christmas, and i said "get fallout and fable for me!" and he said, "i'm asking for fallout" and i reply "fable II also please, i want!" and he says "why don't you ask for it?" and i replied "i don't have anyone to give my presents anymore." and he just kind of looked at me, and i didn't mean it in a guilt trip, or a pity, or a sad kind of way. it was just that way. basically, these days, mom did the still-a-kid christmas. which adults don't need at all, but it's fun and awesome in its own way (albeit with its drawbacks, but that's mom.) but, of course, when i said it, and the beat set in, and he went back to his thing and i went back to mine, i realized i was trying desperately not to cry, and even typing this, i'm trying desperately not to cry.

the best coping is still not thinking about it, except in metered, measured doses, or when i'm alone, and sadly, always when i'm driving my car.

i wish i could ask her exactly why her gravy is always so much better than mine. i've gotten mine down to damned good, but it's this weird light beige color and it's just wrong. i have no idea what exactly she does that took it to this holy good god heaven of a gravy level.

i do not miss her waldorf salad, not a bit. mayo as a dressing always weirded me out.

but i really miss her.

thankfulness.

i have been told that i have been gloomy lately in my entries. and this is true. i have been pretty gloomy lately. some is irrational. some is not. some will mend. well, all will mend in time, right?

anyway. here's a list of things that are good, and that i am thankful for.

- cats that sleep on my feet
- miso who sits in my lap when i work on the computer
- pancake who has a cute face (we shall add to this later when she does not whine at 6 am, is potty trained, and i am over her chewing through my laptop cord which cost $86 to replace)
- an awesome fucking job
- an awesome fucking bunch of coworkers
- a car that i think is really awesome
- two sisters, a father, and a mother who are really supportive and fun and kind and wonderful
- a group of friends that now pull from real life means so that when i use internet forums, i can use them just to bullshit, and not feel the need to socialize with the people that annoy me there because i have no other friends and/or means to socialize, thusly i have to see them
- being debt free
- having lost some weight and enjoying thoroughly working out
- being an excellent cook and really enjoying it (and having a really awesome kitchen and easy access to barbecuing)
- lots of sunshine and good weather in california
- cheap, amazing wine
- accessible flowers so that i always have blooms on my kitchen table
- an apartment big enough to HAVE a kitchen table
- a farmer's market
- access to a city with all the food i like, and a town with all the takeout i could desire
- a beach within day's driving distance (albeit perhaps shark infested)
- knowledge that, no matter what the hurtles, i am successful, surrounded by loving and supportive people, and saving money, and that each passing day, these things grow stronger, and the goals that i am shaping for my future are becoming more and more real and incredible