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Pancake's better at marketing than I am, apparently.

Yesterday, we announced the Borderlands 2 collector's edition. Someone on Shacknews asked me how big the loot chest was, and since we have a prototype in the office I said I'd take a picture for him to show scale.

I also had my miniature dachshund, Pancake, in the office, and since she's kind of notorious on Shacknews, I figured I'd use her for scale.

I like using yfrog.com (although it's not the best site, I know) for all my phone-uploaded photos (archiving FTW) so I tweeted the two below pictures of Pancake to show scale and then posted them on Shacknews.

Turns out gamers really care about the scale of their collector's edition loot chests and also love tiny dogs. As of this morning, she had 1270 upvotes on Reddit - someone dug her enough to repost the picture. She was also posted on tumblr and was reblogged quite a bit.

Pancake has now won the right to come to the office with me whenever she wants. Sure, she sits on my desk and whimpers after lunch because she knows she gets a treat then. Sure, she sometimes lets out a bark during a conference if she sees a big dog out the window. But she's probably also sold hundreds of collectors editions... So I think overall, she wins at video game marketing.

11 Comments on "Pancake's better at marketing than I am, apparently."

Realmjumper:
May 18, 2012 at 10:33pm
Dog wins! haha
Reply
Cojo21:
May 19, 2012 at 12:47am
Does it lock?
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dahanese:
May 19, 2012 at 1:22am
It does not lock. Also: hi!
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JohnBigOz:
May 19, 2012 at 12:10am
Wait.. does that mean you smuggled Pancake before into the office?
Reply
Tom:
May 20, 2012 at 12:56am
Do you think a standard dachshund would fit in the chest? My Fritz loves to hope inside things.
Reply
Tom:
May 20, 2012 at 12:57am
*Hop, not hope
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dahanese:
May 20, 2012 at 3:22am
John: She's allowed in the 2K offices - actually she's been there since the day after I picked her up!
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DAHANESE:
May 20, 2012 at 3:22am
Tom: How big is he? Pan is about 21" long and sitting she still had a couple inches on either side!
Reply
Tom:
May 20, 2012 at 3:30am
He's about 30". We say he's not a little dog, he's a big dog with little legs, warn down from all the walks we go on.
Reply
dahanese:
May 20, 2012 at 3:48am
I think you could fit in him there. Probably not lying down, but for a photo op. :)
Reply
Tom:
May 20, 2012 at 4:15am
Maybe I could put holes for his legs and head so he has a cosplay outfit :)
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