Recently, people have been talking a lot about social media and, frankly, the term has quite the bad reputation. As someone who makes a living off things that include social media, I often jump into these debates and someone on the internet asked me to write up my thoughts on the topic. I have many thoughts, so I'm keeping this one general: I could go off on emerging media, experiential and interactive marketing, or even experimental marketing - likewise, I could rant for hours about the value of community and how it's morphed and grown immensely in importance over the past few years. But today, I'm keeping it simple, and I'm talking about "social media" as a generality. Consider this my starting rant (although I hope I'm not too ranty, or worse, preachy). If you like it, let me know if you want to hear more (and what you want to hear more of).

Enjoy.


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If you are a writer, a reader, or someone who cares at all about the English language, social media probably annoys the shit out of you on a daily basis. The internet is rife with it's/its, they're/their/there, and other grammatical errors that people really should know better than to make.

While my personal pet peeve revolves around the proper use of "less" and "fewer", today we're going to talk about punctuation (and the importance of it.)

Enter our champion: the Badger Football twitter feed.


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